I am an impact-driven design leader committed to raising the bar of product design. I use a collaborative, people-first approach and champion inclusivity.

I have a background in business and a previous career in Learning and Development. This experience allows me to approach design from a different angle and manage people with a strong focus on their needs.

Let's talk impact

I successfully scaled a team of designers from one to six, shifting the leadership team's perception of design, granting it a seat at the table, and demonstrating its impact on product success and client acquisition.

Acquisition

I created two new products from 0 to 1 that have been the centre of attention for Doddle to be acquired by Blue Yonder.

Partnerships

I supported the strategy shift in the returns market to create a returns drop-off network that has helped close a huge partnership deal with FedEx.

More about me

Leadership

At Doddle, I built a design team from scratch and led it through a successful acquisition. As Senior Principal UX Designer for returns technologies at Blue Yonder, I'm a player-coach working on challenging projects spanning multiple departments.

Design & business

My background in agencies has taught me how to balance design excellence with business objectives. I've worked closely with clients, delivering pitches, workshops, and high-quality experiences that help them achieve their goals.

Thought leadership

Through my newsletter, Some Designers, I share insights on design, technology, and humanity, empowering designers to grow and make their mark in the industry. I'm a strong advocate for inclusion and representation within the design community, believing that diverse perspectives are key to creating truly innovative solutions.

Some of the companies I've worked with