CIAO

I'm Raff, a design leader and change agent who builds teams, shapes culture, and champions inclusivity to drive meaningful impact

WRITER | SPEAKER | LEADER

Blog

When discussing user experience, the focus often revolves around enhancing the experience for end-users—those who interact with consumer-facing applications for shopping, entertainment, or social media. The team’s goals typically aim to reduce the number …
Let’s make this straight. Collaboration isn’t about doing a brainstorming exercise and forgetting that it has even happened. I know workshops sometimes feel like a never-ending episode of a typical reality show (my go-to …
How many of you remember the Spices Girls or Backstreet Boys? The late '90s and early 2000s were dominated by iconic girl and boy bands. We couldn't get enough of them. I remember those …
Strategies on how to stand out as a junior designer in a saturated design market Last week, I was asked to speak at a great meetup event from the amazing design community called The Clan. …
I've spent my life not fitting into any group, and then when it comes to work, they want me to be a cultural fit, whatever that means. I am queer, working class, and a …
‘Don’t be fooled by the rocks that I got I am still I am still Jenny from the block.’ That’s how the chorus of a famous J Lo song goes. I am a kid …

Talks

Wey Wey Web | Malaga

Beyond assumption: how customer insights drive product success

DigiFest | Eastbourne (Coming soon)

Creating a customer-centric culture

YonderCon | Hamburg

Product Unleashed | Brighton

Getting into the UX

Brain Station | London | Panel

Crafting the perfect portfolio

ADPList | Online