CIAO
I'm Raff, a design leader, writer, and speaker who champions inclusivity to drive meaningful impact and make products successful
Blog
Photo by Viva Luna Studios on Unsplash A few months ago, our design team hit pause to do something rare: reflect. We spent a couple of days listening, discussing, and experimenting to understand what’s happening in the …
Over the past year, I’ve been working with my team on how artificial intelligence can help retailers reduce the cost of returns. This is no small problem. Returns are expensive, complex, and often feel …
We’re in a strange time for leadership. Across industries, there's a pattern emerging: leaders telling teams to ship faster, but can urgency be ordered? I find it pretty unrealistic, if not counterproductive. Somehow, we’ve …
One of the most critical yet overlooked design leadership challenges is ensuring your team has clarity on how to grow. At Doddle, during a pivotal moment of company expansion, I developed our design career …
When discussing user experience, the focus often revolves around enhancing the experience for end-users—those who interact with consumer-facing applications for shopping, entertainment, or social media. The team’s goals typically aim to reduce the number …
Let’s make this straight. Collaboration isn’t about doing a brainstorming exercise and forgetting that it has even happened. I know workshops sometimes feel like a never-ending episode of a typical reality show (my go-to …
Talks
Wey Wey Web | Malaga
Beyond assumption: how customer insights drive product success
DigiFest | Eastbourne (Coming soon)
Creating a customer-centric culture
YonderCon | Hamburg
Product Unleashed | Brighton
Getting into the UX
Brain Station | London | Panel
Crafting the perfect portfolio
ADPList | Online