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I have been mentoring and coaching for years because I love helping designers get into the industry or progress in their careers. It’s rewarding and I learn a lot from every single conversation. Helping designers with mock interviews and case studies, I noticed some patterns and started to note them down and categorise …

Last week I attended the UX Brighton conference for the first time. It was the perfect opportunity to meet the design community in Brighton, and being at the Brighton Dome made the event even more special. The overall message of the conference was loud and clear. The design industry has evolved in the past …

If you have landed on this article, I believe you already know what a Design Sprint is. In case you don't, I'll cover the basics for you. The Design Sprint is a design process that helps answer critical business questions in 5 days. This was created by Jake Knapp when he worked at …

* This is inspired by Stan Reimgen great article

There's a lot of talk about titles within the design industry and a lot of confusion about roles and responsibilities. I summarised the comments from a few practitioners on LinkedIn to identify what skills a Senior UX Designer should have. Craft Know how to produce compelling experiences that are usable and delightful for …

I have been in a lot of meetings to present designs to clients or stakeholders and I have realised how important it is to present designs effectively. It doesn’t matter how good or bad your designs are, if you do not engage with the people in the room and you do not talk …

We all have love-hate relationships with people, places, activities and things.   I absolutely love London! The million and one cultures, arts, fashion and nightlife. That’s what makes me fall in love with this city over and over again. At the same time, I deeply hate London! The commute when I get crushed …

Today, on my bus journey, I came across a very interesting article from Fabricio Teixeira (founder of UX Collective) on how relevant it is to split participants by gender when conducting user testing.   In this article, Fabricio questions if gender affects the results of usability testing and raises doubts around some of the …

Has it ever happened to you that a company gives you a problem and tells you how to solve it? This could be fine (I guess) if the business can provide you with previous research that helps you make the right design choices. However, what do you do if the business hasn’t done …