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At the beginning of the year, I embarked on a new challenge in my job: creating a new product from scratch. It felt a bit like a sculpture in front of a block of marble. That block can be anything. In the same way, the artist sees something in that block and, bit …

This week, I have been doing more IC work than usual. Yep, even though I manage a team, from time to time, I sit in a squad to get discovery and design done. That’s the world of a startup with big ambitions and a small budget! In the last couple of weeks, whilst …

You have studied UX design, read books and blogs, taken workshops, and attended conferences. Your LinkedIn timeline is filled with content about UX processes, showing you what’s the ‘new’ way of doing UX design. The pressure in the design world is tangible, and you must ensure you are better than a machine at …

I want to talk about design maturity, as it has been a heated topic on the old good LinkedIn. I have watched the conversation unfold and learned a lot from what other people shared. It’s a topic close to my heart, as I have worked in businesses without an established UX practice. I …

Getting into the design industry can be tough, and the information on the web can be overwhelming. Where can you start? What are the best resources available? When I first started my career, I found reading extremely useful. It allowed me to build a language around design, understand the industry and learn new …

There’s nothing worse than people looking over your shoulder at your work and commenting on the designs open on the screen. If you are a designer, you know the feeling and have experienced it at least once in your career. From your manager or colleagues having a sneak peek at your designs and …

Want to become a better designer? Close that Figma file and think about the problem you need to solve. Don’t you know the problem? Then do some discovery.     I often struggle to explain my job to people outside the tech world. Can you relate? I usually say I design websites and …

We all encounter challenging situations in life, and we all have that one friend we can call for support. It's a relief to know we have someone on our side who can offer guidance, lend an ear, or just let us vent for a bit. When it comes to work, things can get …

  Facilitation is the most underrated skill in the design world. Being able to facilitate conversations in meetings and workshops is one of the core skills of a Product Designer. You can apply facilitation techniques to conducting user research and/or user interviews to structure the conversation to understand your users’ problems and needs. …

Consumers don’t want a convenient shopping experience. They want more than that.  Convenience is the typical word used to describe what customers seek in their shopping experience. This is often combined with ‘easy to use’ or ‘simplicity’ in the digital world. What does it even mean that consumers want a convenient experience? Nothing. …