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Are personas such a bad thing?
We all have love-hate relationships with people, places, activities and things. I absolutely love London! The million and one cultures, arts, fashion and nightlife. That’s what makes me fall in love with this city over and over again. At the same time, I deeply hate London! The commute when…
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Should we change the way we recruit participants for Usability Testing?
Today, on my bus journey, I came across a very interesting article from Fabricio Teixeira (founder of UX Collective) on how relevant it is to split participants by gender when conducting user testing. In this article, Fabricio questions if gender affects the results of usability testing and raises doubts around…
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How do you challenge a business to achieve best UX decisions?
Has it ever happened to you that a company gives you a problem and tells you how to solve it? This could be fine (I guess) if the business can provide you with previous research that helps you make the right design choices. However, what do you do if the…