I am a UK-based Product Designer with ten years of experience in the digital industry. The products I have designed have touched the lives of millions of people for famous brands such as Amazon, Zara, Uniqlo, Adidas, Nespresso and more. I currently work as Head of Design at Doddle, a tech start-up creating international SaaS enterprise products for businesses like Amazon, Australia Post, and Yamato.
My career took me from business and eLearning to UX. I am passionate about the intersection between business and design, in which I believe user research plays a fundamental part. I also believe in the importance of education in changing people’s lives, and that’s why I mentor designers to be the best they can be, and to fulfil their dreams.
I am an avid volleyball player, and where the sun appears on the shore of England, I enjoy a good beach volleyball match, too.
I’ve spent my life not fitting into any group, and then when it comes to work, they want me to be a cultural fit, whatever that means. I am queer, working class, and a migrant. When it comes to work, I rarely find people like me in the same room, especially now that I am […]
‘Don’t be fooled by the rocks that I got I am still I am still Jenny from the block.’ That’s how the chorus of a famous J Lo song goes. I am a kid of the ’00s, but I believe this song’s message of staying true to your roots while evolving resonates with the design […]
I am a perfectionist, and I admit that. Is this my best or worst quality? Maybe it’s both. It’s a trait that defines a lot of who I am, not only professionally, but also personally. There’s a sense of validation that comes when you get something done to perfection that everyone enjoys. However, how far […]
Just before the end of the year, I worked closer to marketing and sales teams, crafting pitch decks for potential clients. This is not the core job of a product designer in tech, but it does happen, especially when you are in a startup, and to be honest, I find it incredibly useful. As designers, […]
Have you ever been asked in a job interview, “What’s your design process?”. Let’s get straight to the point. It’s a question that shouldn’t been asked, and the reason for that is simple. Thanks for reading Some Designers! Subscribe for free to receive new posts and support my work. It’s ridiculous to think that […]
I break down assumptions and I identify the right problem to create the right solution
I analyse data and identify patterns that allow me to define users needs and goals
I explore solutions to elevate the user experience and are fit for purpose
I create prototypes, gather user feedback and iterate, iterate and iterate
Projects are never the same and processes change too. So, I have a lot of tools in my bag that I can use flexibly to create an exceptional design that satisfies users and help businesses.
