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Hey, I am Raff!
I am a design leader, practitioner, and mentor

I am a UK-based Product Designer with ten years of experience in the digital industry. The products I have designed have touched the lives of millions of people for famous brands such as Amazon, Zara, Uniqlo, Adidas, Nespresso and more. I currently work as Head of Design at Doddle, a tech start-up creating international SaaS enterprise products for businesses like Amazon, Australia Post, and Yamato.

My career took me from business and eLearning to UX. I am passionate about the intersection between business and design, in which I believe user research plays a fundamental part. I also believe in the importance of education in changing people’s lives, and that’s why I mentor designers to be the best they can be, and to fulfil their dreams.

I am an avid volleyball player, and where the sun appears on the shore of England, I enjoy a good beach volleyball match, too.


A few of my thoughts

I am a perfectionist, and I admit that. Is this my best or worst quality? Maybe it’s both. It’s a trait that defines a lot of who I am, not only professionally, but also personally. There’s a sense of validation that comes when you get something done to perfection that everyone enjoys. However, how far […]

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  Have you ever been asked in a job interview, “What’s your design process?”. Let’s get straight to the point. It’s a question that shouldn’t been asked, and the reason for that is simple. Thanks for reading Some Designers! Subscribe for free to receive new posts and support my work. It’s ridiculous to think that […]

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What I do

Helping businesses reach their users needs


I break down assumptions and I identify the right problem to create the right solution


I analyse data and identify patterns that allow me to define users needs and goals


I explore solutions to elevate the user experience and are fit for purpose


I create prototypes, gather user feedback and iterate, iterate and iterate

Projects are never the same and processes change too. So, I have a lot of tools in my bag that I can use flexibly to create an exceptional design that satisfies users and help businesses.

Raffaele Di Meo

Design, mentoring, workshops, strategies and innovation

Let’s talk