Hey, I am Raff!
I am a design leader, practitioner, and mentor
I am a UK-based Product Designer with ten years of experience in the digital industry. The products I have designed have touched the lives of millions of people for famous brands such as Amazon, Zara, Uniqlo, Adidas, Nespresso and more. I currently work as Head of Design at Doddle, a tech start-up creating international SaaS enterprise products for businesses like Amazon, Australia Post, and Yamato.
My career took me from business and eLearning to UX. I am passionate about the intersection between business and design, in which I believe user research plays a fundamental part. I also believe in the importance of education in changing people’s lives, and that’s why I mentor designers to be the best they can be, and to fulfil their dreams.
I am an avid volleyball player, and where the sun appears on the shore of England, I enjoy a good beach volleyball match, too.
Blog
A few of my thoughts
What I do
Helping businesses reach their users needs
Discover
I break down assumptions and I identify the right problem to create the right solution
Define
I analyse data and identify patterns that allow me to define users needs and goals
Design
I explore solutions to elevate the user experience and are fit for purpose
Test
I create prototypes, gather user feedback and iterate, iterate and iterate
Projects are never the same and processes change too. So, I have a lot of tools in my bag that I can use flexibly to create an exceptional design that satisfies users and help businesses.