Category: UX Research
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This is why you should run field studies
At the beginning of the year, I embarked on a new challenge in my job: creating a new product from scratch. It felt a bit like a sculpture in front of a block of marble. That block can be anything. In the same way, the artist sees something in that block and, bit by bit,…
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Building a Customer-Centric culture
You have studied UX design, read books and blogs, taken workshops, and attended conferences. Your LinkedIn timeline is filled with content about UX processes, showing you what’s the ‘new’ way of doing UX design. The pressure in the design world is tangible, and you must ensure you are better than a machine at design. AI…
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Redefining convenience: a closer look at what customers value most
Consumers don’t want a convenient shopping experience. They want more than that. Convenience is the typical word used to describe what customers seek in their shopping experience. This is often combined with ‘easy to use’ or ‘simplicity’ in the digital world. What does it even mean that consumers want a convenient experience? Nothing. These descriptions…
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Should we change the way we recruit participants for Usability Testing?
Today, on my bus journey, I came across a very interesting article from Fabricio Teixeira (founder of UX Collective) on how relevant it is to split participants by gender when conducting user testing. In this article, Fabricio questions if gender affects the results of usability testing and raises doubts around some of the assumptions that…