Category: UX Strategies

  • Ditch the design process

      Have you ever been asked in a job interview, “What’s your design process?”. Let’s get straight to the point. It’s a question that shouldn’t been asked, and the reason for that is simple. Thanks for reading Some Designers! Subscribe for free to receive new posts and support my work. It’s ridiculous to think that…

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  • This is why you should run field studies

    At the beginning of the year, I embarked on a new challenge in my job: creating a new product from scratch. It felt a bit like a sculpture in front of a block of marble. That block can be anything. In the same way, the artist sees something in that block and, bit by bit,…

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  • Is UX failing us?

    This week, I have been doing more IC work than usual. Yep, even though I manage a team, from time to time, I sit in a squad to get discovery and design done. That’s the world of a startup with big ambitions and a small budget! In the last couple of weeks, whilst getting my…

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  • Building a Customer-Centric culture

    You have studied UX design, read books and blogs, taken workshops, and attended conferences. Your LinkedIn timeline is filled with content about UX processes, showing you what’s the ‘new’ way of doing UX design. The pressure in the design world is tangible, and you must ensure you are better than a machine at design. AI…

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  • Hey designers, talk business

    Most designers start their career in design because they have a strong passion and enthusiasm for the craft, and they have a natural aptitude for creating beautiful, functional designs. Designers are driven by the desire to create something that will bring joy and utility to people’s lives, and this fuels them to create innovative, meaningful…

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  • What I have learned from running Design Sprints remotely

    If you have landed on this article, I believe you already know what a Design Sprint is. In case you don’t, I’ll cover the basics for you. The Design Sprint is a design process that helps answer critical business questions in 5 days. This was created by Jake Knapp when he worked at Google Ventures…

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  • What makes you a Senior UX Designer?

    There’s a lot of talk about titles within the design industry and a lot of confusion about roles and responsibilities. I summarised the comments from a few practitioners on LinkedIn to identify what skills a Senior UX Designer should have. Craft Know how to produce compelling experiences that are usable and delightful for users and…

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  • Sell your design to clients in 4 steps

    I have been in a lot of meetings to present designs to clients or stakeholders and I have realised how important it is to present designs effectively. It doesn’t matter how good or bad your designs are, if you do not engage with the people in the room and you do not talk about the…

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  • How do you challenge a business to achieve best UX decisions?

    Has it ever happened to you that a company gives you a problem and tells you how to solve it? This could be fine (I guess) if the business can provide you with previous research that helps you make the right design choices. However, what do you do if the business hasn’t done any research…

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