‘Don’t be fooled by the rocks that I got I am still I am still Jenny from the block.’ That’s how the chorus of a famous J Lo song goes. I am a kid of the ’00s, but I believe this song’s message of staying true to your roots while evolving resonates with the design […]
9 books to start and grow your UX career
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Getting into the design industry can be tough, and the information on the web can be overwhelming. Where can you start? What are the best resources available? When I first started my career, I found reading extremely useful. It allowed me to build a language around design, understand the industry and learn new skills I […]
Beyond Figma: the true role of a product designer
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Want to become a better designer? Close that Figma file and think about the problem you need to solve. Don’t you know the problem? Then do some discovery. I often struggle to explain my job to people outside the tech world. Can you relate? I usually say I design websites and apps, but […]
Facilitation is the most underrated skill in the design world. Being able to facilitate conversations in meetings and workshops is one of the core skills of a Product Designer. You can apply facilitation techniques to conducting user research and/or user interviews to structure the conversation to understand your users’ problems and needs. The same […]
Consumers don’t want a convenient shopping experience. They want more than that. Convenience is the typical word used to describe what customers seek in their shopping experience. This is often combined with ‘easy to use’ or ‘simplicity’ in the digital world. What does it even mean that consumers want a convenient experience? Nothing. These descriptions […]
Design as a communication tool: why keeping design files up to date is vital for teams
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Designs are a great visual representation of how we can solve user problems. We create screens that illustrate what and how technology needs to work to allow users to perform specific tasks as seamlessly as possible. Most importantly, designs are the best way to communicate with teams, ensure we are all on the same page […]
I have been mentoring and coaching for years because I love helping designers get into the industry or progress in their careers. It’s rewarding and I learn a lot from every single conversation. Helping designers with mock interviews and case studies, I noticed some patterns and started to note them down and categorise them. Here […]
Are personas such a bad thing?
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We all have love-hate relationships with people, places, activities and things. I absolutely love London! The million and one cultures, arts, fashion and nightlife. That’s what makes me fall in love with this city over and over again. At the same time, I deeply hate London! The commute when I get crushed on the […]
Today, on my bus journey, I came across a very interesting article from Fabricio Teixeira (founder of UX Collective) on how relevant it is to split participants by gender when conducting user testing. In this article, Fabricio questions if gender affects the results of usability testing and raises doubts around some of the assumptions that […]
Has it ever happened to you that a company gives you a problem and tells you how to solve it? This could be fine (I guess) if the business can provide you with previous research that helps you make the right design choices. However, what do you do if the business hasn’t done any research […]