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UX Research

Consumers don’t want a convenient shopping experience. They want more than that.  Convenience is the typical word used to describe what customers seek in their shopping experience. This is often combined with ‘easy to use’ or ‘simplicity’ in the digital world. What does it even mean that consumers want a convenient experience? Nothing. These descriptions […]

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Today, on my bus journey, I came across a very interesting article from Fabricio Teixeira (founder of UX Collective) on how relevant it is to split participants by gender when conducting user testing.   In this article, Fabricio questions if gender affects the results of usability testing and raises doubts around some of the assumptions that […]

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Raffaele Di Meo

Design, mentoring, workshops, strategies and innovation

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