This week, I have been doing more IC work than usual. Yep, even though I manage a team, from time to time, I sit in a squad to get discovery and design done. That’s the world of a startup with big ambitions and a small budget! In the last couple of weeks, whilst getting my […]
Building a Customer-Centric culture
You have studied UX design, read books and blogs, taken workshops, and attended conferences. Your LinkedIn timeline is filled with content about UX processes, showing you what’s the ‘new’ way of doing UX design. The pressure in the design world is tangible, and you must ensure you are better than a machine at design. AI […]
Navigating Design Maturity
I want to talk about design maturity, as it has been a heated topic on the old good LinkedIn. I have watched the conversation unfold and learned a lot from what other people shared. It’s a topic close to my heart, as I have worked in businesses without an established UX practice. I have often […]
Creating a culture based on feedback is incredibly valuable for businesses, but it doesn’t happen overnight. We all know that feedback is essential. Whether you are a manager or working in a team, giving constructive feedback is a core factor to working together effectively, and it’s the foundation for building solid relationships. In addition, good […]
Making an impact as a design leader
Design leaders have asked me how I measure the impact of my job, which prompted me to reflect on my work as Head of Design. Every leader strives to make an impact, and I’m no exception. We often equate results with what we ship, but the concept of “done” as a leader isn’t as simple […]
Hey designers, talk business
Most designers start their career in design because they have a strong passion and enthusiasm for the craft, and they have a natural aptitude for creating beautiful, functional designs. Designers are driven by the desire to create something that will bring joy and utility to people’s lives, and this fuels them to create innovative, meaningful […]
Story of a UX Approach
* This is inspired by Stan Reimgen great article
What makes you a Senior UX Designer?
There’s a lot of talk about titles within the design industry and a lot of confusion about roles and responsibilities. I summarised the comments from a few practitioners on LinkedIn to identify what skills a Senior UX Designer should have. Craft Know how to produce compelling experiences that are usable and delightful for users and […]
Sell your design to clients in 4 steps
I have been in a lot of meetings to present designs to clients or stakeholders and I have realised how important it is to present designs effectively. It doesn’t matter how good or bad your designs are, if you do not engage with the people in the room and you do not talk about the […]